When computers first came into use, we spoke of computer functions by referring to the real life tools or functions they seemed to
mimic, often prefaced with “e-”. Thus we had
chats and
chatrooms,
bulletin boards,
e-mail,
e-commerce, e-tc. Even such common
terms as
window,
desktop,
file and
folder and
cloud were appropriated from natural language.
Later, we reversed that trend by dragging computer terminology out to refer to real life things:
interface,
overload,
stack dump,
off
line.
And, of course, some words have made the complete round-trip …
spam.
Recently, Apple has bucked its own “i” trend, giving its products names that simply put “Apple” in front of some traditional object name:
Apple Watch,
Apple Pencil. It’s as if they were saying “This is Apple’s ultimate take on the very ideas of watch-ness and pencil-ness.”
So at what point does
computer become a generic term, so that
Mac is replaced by
Apple Computer?