Thursday, June 26, 2008


Ever consider the rash of new job titles being created for positions involved with some aspect of developing and maintaining Web sites? It seems that every task or activity in traditional publishing has a corresponding position in Web site creation, but with a completely misleading title. In addition, some jobs correspond more with traditional broadcasting than publishing, and they now have the pre-pended "Web" designation.

Web Master, Web Designer, Web Developer, Web Producer, and dozens more with "Web" in the title. lists 18 different job titles starting with "Web...", and that's not even counting "Web Press Operator," a traditional printing job. Then there are the Web jobs that don't even have "Web" in the title: Information Architect, Experience Designer, Content Coordinator.

And the salary ranges are all over the place. Though you'd never guess it from the titles, some of these jobs correspond to traditional graphic design jobs, some to writing and editing jobs, some to software engineering/computer scientist jobs, and others all over the place.

Can job titles be copyrighted or trademarked? Maybe there's a revenue opportunity here.

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