Google's Beliefs

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well	Google products currently include: Web search, Chrome browser, Chrome operating system, Android operating system, Nexus phones and tablets, Sketch-up 3D design app, Picasa photo app and Web gallery, Maps, News, Books, Play Store, Earth, Drive, Calendar, Voice, Talk, Cloud Print, GMail, Sites, Translate, Wallet, Google+, Groups, Blogger, Orkut, Shopping, Code, YouTube!, among others.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.

See Beliefs for more on Google's philosophy.